Our Relationship to Our Clients and Their Shoppers

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LimeSpot provides its Services to help its approved and contracted store-based clients (hereinafter “Store-based Clients”) to achieve the Purposes, as defined above. LimeSpot, at the written direction and authorization of our Store-based Clients, may obtain certain information regarding Shoppers as they use and provide information to our Store-based Clients. No matter who provides us with personal information, however, our commitment to privacy remains strong. 

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While LimeSpot ensures that any collection and subsequent disclosure to LimeSpot of any personal information via our Store-based Clients is in compliance with this Privacy Policy, we rely on and require our Store-based Clients to obtain Shoppers’ informed consent, and to provide access to this policy.

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In some cases, Shoppers using LimeSpot may enable or authorize their access to a Store-based Client’s e-Commerce platform, and/or LimeSpot Products operating therein, using a third-party tool or a social networking site (“Third-Party Platform”), such as Facebook or Google. Accordingly, a Shopper must read and accept the terms of service and privacy policy of that Third-Party Platform, and LimeSpot cannot assume liability for any Shopper’s failure to do so. Further, LimeSpot may also process data previously, independently, or concurrently provided to the applicable Store-based Client by a Shopper (e.g. LimeSpot may obtain data through a Store-Based Client’s CRM or other data repository, or from other third-parties with whom they interact in association with providing their services to a given Shopper). LimeSpot takes reasonable administrative efforts to ensure that Store-based Clients provide an opportunity to Shoppers to have access to, and be given an opportunity to consent to, this Privacy Policy. Shoppers should also read and accept the terms of service and privacy policy of the Store-based Client. In some cases, LimeSpot may use Cookies (as that term is defined below) in association with a Third-Party Platform (e.g. Facebook, Google) in order to provide information to a Shopper via such Third-Party Platforms, particularly in the form of advertising, the content of which is selectively determined by such Shopper’s interaction with the Third-Party Platform in question. None of such Shopper’s personal information is copied by or transferred to LimeSpot from any Third-Party Platform in this circumstance.

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LimeSpot relies upon its Store-based Client to obtain informed consent regarding the use of LimeSpot Products on their e-Commerce Platforms, including providing access to this Privacy Policy prior to acquiring consent. LimeSpot is not responsible for any act or omission of a Store-Based Client if the client fails to acquire, or is deficient in any way in acquiring, such informed consent. To the extent that the client's collection, use, or disclosure of personal information provided to LimeSpot, prior to, independently of, or concurrently with the provision of Shopper data to LimeSpot fails to comply with this Privacy Policy or applicable data protection or other laws, LimeSpot has no ability to control, manage, or indeed identify such non-compliance. Any inquiries regarding independent acts or omissions involving a Shopper's personal information by our Store-based Client must be directed to that Store-based Client. 

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How We Collect Shopper Information

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Directly From a Store-based Client Site: Shoppers engage LimeSpot Products or Services when a Store-based Client installs one of our Plug-ins or other Product in association with its e-Commerce Platform. This incorporates functionality through the LimeSpot API Platform. Using the LimeSpot API, or other similarly installed Product, through a Shopper’s interaction with one of our Store-based Client’s e-commerce platforms, we collect certain information that is provided to such e-commerce platforms about Shoppers, Shoppers’ interest in product offerings, Shoppers’ historical and new orders, Shoppers’ details that are provided to the e-commerce platform, and Shoppers’ behavior and interactions while visiting the e-commerce platform. By engaging in any of the foregoing activities and/or providing consent to provide such information by accepting the terms of this Privacy Policy (as required by applicable law, and which should be incorporated into our Store-based Client’s privacy or data protection policies), Shoppers, by virtue of such engagement or consent, authorize LimeSpot to collect, store and use any such data that comprises personal information in accordance with this Privacy Policy.

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Through a Third-Party Platform and/or Store CRM: In some cases, Shoppers may authenticate themselves within your LimeSpot-enabled store by signing on using a Third-Party Platform, or a Store-based Client may provide LimeSpot access to some other form of Shopper identification pursuant to such Store-based Client’s privacy policy (e.g. an eCommerce Platform’s customer management tools, external CRM, or Loyalty Program). This information is necessary to carry out the Purpose. This information may vary and may be affected by the privacy settings Shoppers establish with the applicable Third-Party Platform and/or the Store-based Client. Shoppers should be able to control and find out more about these settings at the Third-Party Platform used to access or use LimeSpot Products or Services, and/or through the terms and/or privacy policy of the applicable Store-Based Client or its CRM tool, if there is one. By using or accessing any of our products or software through a Third-Party Platform login, and/or a store CRM, Shoppers, pursuant to the terms of the applicable Third-Party Platform and/or e-Commerce Platforms (including their CRM), authorize us to process such information in accordance with this Privacy Policy and the corresponding privacy terms and settings of the applicable Third-Party Platform and/or e-Commerce Platform.

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The Types of Information We May Collect

 

We collect two types of information. Both types of information are required to provide the LimeSpot Purposes that are offered via a LimeSpot-enabled Store-based Client’s eCommerce platform, or through related channels (e.g. Emails, Messages, Advertising, etc.).

 

The first type of information is Personally Identifying Information (“PII”). The other type of information is Non-Personally Identifying Information (“NPII”).  

 

PII includes information that is uniquely associated with an identifiable Shopper, or that identifies a Shopper, and may specifically include age, gender, location, email address, phone number, and, in some cases, IP address.

 

NPII may include information that is collected directly from a Shopper, during a Shopper’s interaction with the site, or from information provided to a third-party, and which does not identify, or is not uniquely associated with, an identifiable Shopper. NPII includes, but is not limited to, a Store-based Client's name and location, Store-based Client product and collections information, non-identifying order information, Store-based Client CRM/Loyalty programs, age range, association with a geographical or network area, Shoppers’ general interests as indicated by their interaction with an e-Commerce Platform (such as selections thereon), Shoppers’ shopping behavior, and Shoppers’ choices within LimeSpot enabled e-Commerce Platforms. NPII may also include information that is non-personally identifying but was generated from PII, such as by aggregation with other PII or anonymization.

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How We Use and Disclose Information

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We will not sell, rent, lease, share or otherwise disclose information provided to us, whether or not it constitutes PII or NPII, unless consent to such disclosure is provided in accordance with this Privacy Policy or other means, the information is rendered anonymous through aggregation, hashing or other means, or disclosure is required by law. By accepting this Privacy Policy, Shoppers, by virtue of Store-based Clients’ contractual obligations to obtain consent and to provide access to, and to comply with, this Privacy Policy, are deemed to have provided LimeSpot with a valid written consent to do the following:

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• Performance of Services. We may use Shoppers' PII and NPII to fulfil the Purposes. We may also use Shoppers’ NPII in connection with other services and features we provide to third-parties or other Store-based Clients. This includes by assessing information relating to, and historical patterns associated with, Shoppers, and/or profiles or categories of classes of Shoppers, such as by observing shopping choices and activities of Shoppers (or Shoppers fitting characteristics relating to such profiles or categories, but not necessarily any information relating to an identifiable Shopper). We may also process Shoppers’ data in association or combination with information relating to that Shopper, or information relating to Shoppers belonging to the same profile or category, from other Store-based Clients. We will also use this information to improve the quality of our Products and Services.

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• Performance of Services Associated With Third-Party Platforms: ​​​

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a) Advertising Customization: In order to provide personalized advertising on Third-Party Platforms, LimeSpot pushes certain NPII information relating to a Shopper (e.g. non-personally identifying shopping preferences profile information) to such Third-Party Platform which then selectively provides advertising. Except as provided below, none of a Shopper’s PII or NPII information is provided to LimeSpot from any Third-Party Platform. 

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b) Authentication: In some cases, LimeSpot uses authentication services provided by Third-Party Services to authenticate a Shopper with their LimeSpot data.

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• Investigations and Protection. LimeSpot may release Shopper information: when we believe it is appropriate or required in order to comply with the law; to investigate, prevent, or take action regarding illegal activities; to detect or investigate suspected fraud; in situations involving potential threats to the physical safety of any person or other similar exigent circumstances; to prevent violations of LimeSpot’s Customer Terms of Service, or to enforce the provisions thereof; to comply with any other agreement that we may have entered into with you; or to protect the rights, property or safety of LimeSpot and others. This may include exchanging information with other companies and organizations for fraud prevention and credit risk reduction. LimeSpot may cooperate with and disclose information to any authority, government official or third-party, without giving any notice, in connection with any investigation, proceeding or claim arising from an asserted illegal action or infringement.

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• Third-Party Service Providers. LimeSpot may employ or engage other companies to perform tasks on our behalf and may need to share some of your information with them to provide products and services to you. Examples of this may include data storage and analysis. These third-parties have access to information needed to perform their functions but may not use it for any other purpose. 

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• Business Transfer. As we continue to develop our business, we may purchase other businesses or companies, be acquired by another entity, merge or enter into a joint venture or other type of business combination with another entity, or sell all or substantially all of our assets to a third-party. In such transactions, Shopper information generally is one of the transferred business assets but remains subject to this Privacy Policy (unless the customer consents otherwise).

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Granting us this permission not only allows us to provide our Products and Services as they exist today, but also allows us to provide innovative features, products, software and services we may develop in the future that use the information we receive about Shoppers in new ways.

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LimeSpot owns the databases and all rights to our applications and software. While Store-based Clients and Shoppers allow us to process the information we receive, such Store-based Clients and Shoppers using LimeSpot enabled stores always own all of their own personally identifiable information.

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How We Use Cookies and Other Technologies 

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LimeSpot Products, and our store customers, may use "cookies" and other technologies such as pixel tags and web beacons in our Products. In some cases, these may also be incorporated into a store customer’s website, app, or platform, and/or they may be implemented by a LimeSpot Product specifically. These technologies help us better track and understand Shopper behavior, measure the effectiveness of advertisements, and generate recommendations, and generally carry out the Purpose. To the extent information is collected by cookies and/or other technologies includes personal information, it will be treated as such under this Privacy Policy. For example, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we will also consider such information as personal information. 

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LimeSpot and its Store-based Clients may also use cookies and other technologies to remember personal information when Shoppers use Store-based Clients’ websites, online services, and apps, as well as to collect and store information related to such use. We may use this to make a Shopper’s experience with LimeSpot-enabled eCommerce platforms more convenient, personal, and useful. This may include combining such information across different stores in order to generate information related to the Purpose (though no PII collected from one store will ever be shared with another store). For example, knowing a Shopper’s country and language helps us provide a customized and more useful shopping experience. Knowing someone using a given Shopper’s computer or device has shopped for a certain product or used a particular service helps us and our Store-based Clients, including different Store-based Clients from those on whose website (or other eCommerce platform) a cookie or other technology was used to remember or collect information; or to make advertising, permitted email communications, or recommendations more relevant to your and other Shoppers’ interests. Lastly, we may use cookies or other such technology, and information collected therefrom, to improve our services.

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How We Keep Your Information Secure

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The security of Shopper information is important to us. We implement reasonable security measures to protect the security of your information both online and offline, and we are committed to the protection of Shopper information. Only those individuals at LimeSpot that have an obligation to maintain confidentiality may access Shopper PII.

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When we handle Shopper information on the Internet we encrypt the transmission of that information using secure socket layer technology (“SSL”). Shopper information is pseudonymized and rendered as NPII. LimeSpot has redundant and distributed systems, and other system measures, that provide for ongoing confidentiality, integrity, availability and resilience. Our systems are routinely tested or assessed for their measures to ensure the security of Shopper Data.

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However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect Shopper information, we cannot guarantee that unauthorized access, hacking, data loss or other breaches will never occur.

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We will notify the Store-based Client, who is ultimately the data controller, from whom we obtain information in the event of an unauthorized access or disclosure of such information. We will take reasonable administrative steps, by making it a condition of our terms of services with them, to ensure that such Store-based Client take steps to inform the affected Shopper to the extent that it is required under applicable law.

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If you have any questions about how we strive to keep information secure, you can contact us at dpo@limespot.com.

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Storage and Transfer of Your Information

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We may transfer, store and process Shoppers’ information, both PII and NPII, to or on computers located in the United States, Europe, or Canada. Accordingly, such information may be subject to the laws of these relevant jurisdictions. 

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LimeSpot's technical infrastructure relies on data centers and cloud service providers that are located outside Europe on Microsoft's Azure platform. Microsoft became the first global cloud service provider to appear on the Department of Commerce’s list of Privacy Shield certified entities as of August 12th 2016. The European Commission adopted the EU-US Privacy Shield Framework on July 12th 2016, replacing the International Safe Harbor Privacy Principles as the mechanism for allowing companies in the EU and the US to transfer personal data across the Atlantic in a manner compliant with the EU data protection requirements, as stated on PrivacyShield.gov. See also https://azure.microsoft.com/en-us/blog/microsoft-cloud-is-first-csp-behind-the-privacy-shield.

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Canada has been recognized as ensuring an adequate level of protection for personal data. See https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/adequacy-protection-personal-data-non-eu-countries_en.

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There is no fixed period for storage of Shoppers’ PII. We will remove Shoppers’ PII upon any of the following:

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• A request from the Shopper via our Shopper Rights Access Portal (see below);

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• A request from the applicable Store-based Client from which the Shopper, whose data is being deleted, was obtained, or such Shopper notifies LimeSpot in writing that their consent has been withdrawn;

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• An objection from a Shopper, via a Shopper or an applicable Store-based Client, is received by LimeSpot in writing relating to the processing of any Shopper PII;

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• If LimeSpot learns that any PII has been collected unlawfully;

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• A request from any supervisory authority or legal authority (e.g. police, third-party having an applicable court order) having sufficient legal authorization or LimeSpot being made aware that PII should be deleted to ensure compliance with an applicable legal obligation.

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There storage period for any NPII that does not relate to, or uniquely identify, a Shopper is indefinite.

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Shoppers’ Rights

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LimeSpot supports Shoppers’ rights in the following ways:

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• Transparency. Shoppers’ rights relating to transparency are supported through the full and clear disclosure of the processing and storage of Shopper’s information, and the Purposes thereof, in this Privacy Policy.

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• Accountability and DPO. While LimeSpot is not a controller of Shopper data, LimeSpot nevertheless encourages Shoppers to contact the LimeSpot DPO (dpo@limespot.com) for issues relating to Shopper information that is collected or processed by LimeSpot via a Store-based Client (although LimeSpot reserves the right to take no action, and/or to forward Shopper’s concerns to the applicable Store-based Client, in cases where the issue relates to Shopper data collected or processed by the Store-based Client). Furthermore, the Shopper has the right to lodge a complaint about LimeSpot’s data protection with an applicable supervisory authority with jurisdiction to receive such a complaint. We note that for European Shoppers, there is no requirement for LimeSpot to have a European representative (as LimeSpot is not a controller); however, the applicable Store-based Client may, if applicable law requires such a representative, may be contacted regarding the processing of any data relating to a European person, if that requirement applies to such Store-based Client.

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• Access, Rectification, and Deletion. LimeSpot provides the Shopper Rights Access Portal, via its Store-based Clients, or directly from our Privacy Tool, which is an automated tool for viewing the PII and NPII that LimeSpot may have in data storage. The Shopper Rights Access Portal further allows any Shopper to delete all PII in LimeSpot storage upon request. See our Privacy Tool If any information is incorrect or is incomplete, please direct any requests for rectification to dpo@limespot.com after which they shall be addressed as is practicable.

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• Breaches. LimeSpot shall notify the Store-based Client that collected the information in the event of any breach or unauthorized access to Shoppers’ PII of the following information: the existence and nature of such breach, our DPO, possible or likely consequences, and measures taken to address or, where possible, mitigate the breach. Our standard terms with our Store-based Clients require them to comply with this requirement, where required by applicable law.

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Changes to this Privacy Policy

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Our business practices change constantly and this Privacy Policy may change accordingly. We reserve the right to modify this Privacy Policy at any time. It is the responsibility of Store-based Clients, and/or Shoppers, to ensure that they are aware of the contents of this Privacy Policy, so it should be reviewed periodically. We may e-mail or post to Store-based Clients periodic reminders of our notices and conditions and any changes thereto, but are not required to so, and so we recommend that www.limespot.com/privacy-policy be referred to regularly. Unless stated otherwise, our current Privacy Policy applies to all PII that we have about Shoppers who use LimeSpot-enabled eCommerce platforms.

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Questions and Concerns

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This Privacy Policy, and any associated dispute, is subject to the laws of the Province of British Columbia and the federal laws of Canada applicable therein. If a Store-based Client or a Shopper using a LimeSpot-enabled eCommerce platform has any concerns about privacy concerning LimeSpot, they may contact us at dpo@limespot.com with a thorough description and we will try to resolve them.

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Any questions about this Privacy Policy should be addressed to: dpo@limespot.com.

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.

Mobile Terms of Service

TrendingGay.com

Last updated: June 2, 2022

The TrendingGay.com mobile message service (the "Service") is operated by TrendingGay.com (“TrendingGay.com”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to TrendingGay.com’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of TrendingGay.com through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with TrendingGay.com. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP to +18446460989 or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other TrendingGay.com mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance, text HELP to +18446460989 or email support@trendinggay.com.

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.

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